Corporate Sponsorship – Role of Corporates in Education

Education is most important for grooming a society for a bright future of a country. Education depends on equity. With government doing too little too late, Corporates need to take this responsibility. Thankfully, funding in education has now become a new frontier of Corporate Sponsorship. Today, Corporate funding support many areas of the educational sector from computer labs to after school care. While many corporations and service sectors have started making philanthropic initiatives in their local communities the need of more such funding is omnipotent.

Corporate Sponsorship is a vital source to many philanthropic initiatives today, yet the “giving back to the community” needs all the support as India stands on the brim of becoming a developed nation. Business takes and needs to give back to the community that has helped it gain the status achieved. Giving back to the community is a pleasure and a responsibility at the same time. Moreover, Corporate Sponsorship helps build better relationships between the corporate and the people.

Education has become a philanthropic priority today. From donating to schools to facilitating study materials, furniture and sponsoring needy children through their education, much can be done by a philanthropic business organization. Organizations can help educational institutions by helping them re-start government initiatives that are typically cut when the government enacts cutbacks. Programs like after school care to music and dance programs can be funded by such organizations. Some organizations have started helping youth, especially from weaker sections of the society, in learning skills that could help them get jobs or become self sustaining. Organizations have started providing mid-day meals and others provide day-care centers to working parents.

Philanthropy helps the corporate show social consciousness and responsibility, a much needed ingredients to increase corporate credibility in a society. The relationship that develops through these kind deeds of the organizations helps strengthen the bond between the community and the corporate world.